Who am I?
What have I done?
What have I done?
Nestlé Purina North America
ACD – Copy & Content
Jun 2017 – Present
• Leading creative and strategy for Friskies
• Bidding out and managing external shoots, including timelines and budgets
• Directing quick-turn in-house photo and video shoots
• Leading new product development
• Created Dani, the AI persona for Purina
• Member of special initiative recruitment team, bringing diversity to the agency
• Sometimes wrote for Grumpy Cat
Manifest.
ACD – Copy
Aug 2013 – Jun 2017
• Led and mentored team of two copy editors and one copywriter
• Spearheaded ongoing content initiatives, from ideation to execution
Moosylvania Marketing
Sr. CW & Social Media Community Manager
Jun 2010 – Aug 2013
• Worked on 360 campaigns, from experiential to digital to point of sale and everything in between
• Cultivated a good working relationship with a notoriously tough-to-please client, thereby keeping everything running smoothly for both the client and the agency
• Created VAMOOSE Films, led teams for multiple years of the agency's participation in the 48 Hour Film Project
HealthLink / Anthem, Inc.
Network Relations Consultant
2001 – 2010
• Managed relationship between HealthLink and contracted healthcare providers
• Collaborated with contracting department to grow the network
• Worked with marketing to develop new print and digital communication materials
Freelance Films, Videos, TV
Writer, Director, Editor, Producer, Sometimes Actor
2000 – 2014
• Writer, producer, shooter, editor, composer, craft services, SFX, etc. on A Cure (2006)
• Copywriter on Schweppes Ginger Ale Spot – "Siren"
• 2nd unit videographer on Jim (2010)
• Actor, ghost of a painter on "Most Terrifying Places in America 6"
• Actor, ninja in trailer for Full-Time Ninjas (2012)
Troma Entertainment
Production Assistant & Video Editor
2000 – 2003
• Worked in the main offices in Hell's Kitchen, Manhattan, and then remotely as a video editor
• Productions included Troma's Edge TV for airing on BBC, Zombiegeddon DVD extras, Poultrygeist: Night of the Chicken Dead, web shorts, and more.
I won second place on America’s Funniest Home Videos.
Most of my young, formative years were spent as the youngest brother of two sisters and the child of a single mother making minimum wage. I mention this only because I know how those years can shape a person and I recognize how this shaped me into the appreciative, caring, and resilient person I am today.
I value hard work and seizing opportunities. For the past 30+ years, I have had the opportunity to experience a huge range of job types, from under-the-table work at a t-shirt printing shop, to landscaping companies and other physically demanding labor, all the way to the creative field I’m lucky to be in now.
First in my family to attend and graduate from college.
I used to think the Oxford comma was superfluous, but I now realize how important it is when writing copy that will be seen by my parents, internet trolls and lawyers. (<-That’s a copywriter joke. And not a good one. I’ll work on it.)
If you find a typo on this website, I will Venmo you $50.