This video series was inspired by statistics that show Americans, for various reasons, simply don’t use their earned paid time off. And if they aren’t going on vacations, they aren’t renting from Alamo.
The agency was tasked with communicating this message to consumers to encourage them to use their paid time off. To do that, we created a series of spots in which we personify the idea of “vacation” and put him right in the office, making it impossible for him to be ignored.
My team executed this from concept to copy to casting, production, final cut and online push.