We created the dynamic Purina Pet Food Finder web app to help consumer quickly and easily find the best food for their dog or cat. Once the user selects a food, they could receive a customized feeding guide with feeding instructions tailored to their pet and the food they chose.
In the first iterations, we used an API that recognized species and breed of pets in uploaded photos to speed things along for the consumer. In addition, the earlier UX included a chatbot experience using Dani, the AI persona I created and defined for all Purina touch-points.
The Purina Pet Food Finder has recently been integrated into the new myPurina app.