— PROJECT NAME
#myHoneyBunchesOfOats
— PROJECT TYPE
Video Series
— ADDITIONAL INFO
Won a Silver Addy Award for branded content
So many brands want to force hashtags. Rarely does that work. We noticed that our client, Honey Bunches of Oats, had one that had occurred organically.
My team brought the idea for a series of videos that leverages the organic use of this hashtag. We proposed showing the different ways people use the hashtag.
My team created this series of videos from idea to sell-in to production.