— PROJECT NAME
"This is for You" by SaulPaul
— PROJECT TYPE
Music Video
— ADDITIONAL INFO
My team and I collaborated with rapper SaulPaul to create a music video for cereal-loving fans. The video was shot on location at the factory in Battle Creek, Michigan and features actual Post employees. The video accompanied the launch of Honey Bunches of Oats “Breakfast Biscuits.”
After concepting and pitching the video, I helped manage the relationship and songwriting with SaulPaul. In addition to directing, I shot over half of the footage that appears in the video. And I even make a quick little cameo in it!